Building New Foundations, Amsterdam

“Are my founding principles robust enough? On this hangs everything” Marcus Aurelius

EUR 199 per SEASON

Rebuilding Strength From Within

You are here because you seek new direction. Without it, you feel you have no solid ground under your feet. Yet that is exactly - speaking from the experience of all other men - what you actually need first: a solid base to stand on before you can see where to go next.

This time, you become your own anchor. You rebuild strength and confidence from inside out. Becoming less driven by what others think, what they want or what they expect you to do. Standing strong in the center of your gravity, choosing at any point consciously how to respond (or not) to what is happening around you. Finding clarity and direction that feels right to you.

3 SEASONS to build foundations for the journey ahead

There are 3 Seasons - each representing one module of Building New Foundations

Season 1 - Unshakeable Inner Ground
Season 2 - Mastery of Relationships
Season 3 - Clarity and New Direction

For each Season groups of eight men are curated, each group goes through 6 in-person sessions (we call it Councils) over 3 months

these take place biweekly, starting at 7pm, lasting 2 hours
each Council has a clear structure, theme, and training techniques
first Council is always the initiation night, the last Council the graduation night
private coaching in a form of two individual calls is included
an assigned buddy check-in mechanism is in place to support our growth
access to library of protocols is granted when you need tools to stay cool under fire
we use simple weekly scoreboard to measure our progress

How to join:

either join our Intro Night to hear more details and taste the atmosphere (EUR 15), or apply directly for a Season you are interested in
buy subscription for one season (EUR 199)
if you decide to continue you pay for another season

Join Intro Night

Start a Season

Not a circle but Your Board of Advisors

Men who have walked this path with us often say the community itself is worth half the investment. With men coming from strong business backgrounds, this is your personal incubator—a place to learn, think differently, and get better with a team that has your back.

It’s amazing how quickly deep, lasting friendships are built when we finally feel safe enough to drop the performance and just be ourselves.

“Give us 6 evenings over 3 months, and we’ll give you a new operating system for your life. Includes private coaching, a brotherhood of peers, and a toolkit that works when you're under fire.”

Season 1

UNSHAKEABLE INNER GROUND

In the first season, we will honor your strengths while define what no longer serves you. You will gain awareness of which part of you is really driving your behaviour - why you keep reacting certain way and train to choose conscious choice before reaction.

1. Calm Your Nervous System
Put yourself first, stay calm under stress and recover fast
2. Run Identity Audit
Know what to build on and what no longer fits going ahead
3. Design Your Energy and Attention
Be present and and stop leaking energy into distractions
4. Emotional Mastery
Be less dependent on what others think and do. Respond rather than react.
5. Build Inner Resilience to lead your family through chaos
Be your own anchor, staying strong in the center of your gravity.
6. Thrive Under Pressure
Focus not where you are stuck but where you are free (Systema Martial Art)
- Over-reacting emotionally → Anchor Protocol
- Not enough sleep → Reset and Release Protocol
- Drained, overwhelmed → Energy Boost Protocol
- Too impacted by external circumstances → Morning Priming Protocol
1st COUNCIL: April 2nd
2nd COUNCIL: April 16th
3rd COUNCIL: April 30th
4th COUNCIL: May 28th
5th COUNCIL: June 11th
6th COUNCIL: June 24th

Join the Intro Night

Season 2

MASTERY OF RELATIONSHIPS

In the second season, we focus on making your relationships simpler and your connections deeper. You will stop the urge to please people, manage conflicts better and find more ways how to enjoy intimacy. By showing up as your authentic self, you will be able to build relationships that last.

1. Be Your True Self in a Relationship
Less performing, more presence, relationships become simpler
2. Master Art of Difficult Conversation
Assert yourself without guilt, avoidance, or escalation
3. The Lover and the Wild
Find ways to enjoy intimacy without shame or chaos
4. Attract What You Want (without chasing)
Make yourself more attractive for what you want
5. Mindfulness Through Ceramics
Use your hands to create through patience and steadiness
6. Build Lasting Relationships
Stop repeating old patterns, build from clarity
- Conflict → Repair Protocol
- Not being present (losing to dopamine hunt) → Presence Protocol
- Power dynamic: overcommitment/withdrawal → Boundary Protocol
- Caught in old patters → New Perspective Protocol
1st COUNCIL: April 9th
2nd COUNCIL: April 23rd
3rd COUNCIL: May 21st
4th COUNCIL: June 4th
5th COUNCIL: June 18th
6th COUNCIL: June 25th

Join the Intro Night

Season 3

CLARITY AND DIRECTION

In the final season, we define where you are going and the mark you want to leave. Instead of external success metrics, clarity comes from inner coherence; who you are, what contribution you serve, and what fees aligned. This becomes the filter for every decision you make—allowing you to stop drifting and have a positive, and lasting impact on those around you.

1. Clarify Values and Talents
Be clear on your non-negotiables and what you’re built to contribute with
2. Improve your Decision Making
Less second-guessing, more clean action and self-trust
3. Define your Direction and Legacy
Stop drifting and start building with clarity
4. Be a role model
Become the men others can rely on - partner, father, friend, leader
5. Routines and discipline
Create structure that supports freedom, health, and consistency
6. Purpose. Not Ambition.
Closing ritual and celebration to honour your journey and the new beginnings
- Stuck decision → Decision System
- Drift/procrastination → Commitment System
- Ideas not translating to reality → Power Protocol
- Isolation → Brotherhood System

Join the Intro Night

Systems and Protocols

“A new chapter isn’t built by insight. It’s built by the systems you run when you’re activated.”

Some of these are trained as daily/weekly reps so they become automatic. And rest men call pull out when a specific life situation happens (conflict, freeze, craving, avoidance).

Example: wife says “you’re never present,” he feels attacked.

He runs 90-second reset (state shift)
He uses Repair Protocol:

“I feel shame and defensiveness.”
“I made it mean I’m failing.”
“My part: I’ve been distracted.”
“Request: can we talk after dinner for 15 minutes?”
“Repair: phone away 8–10pm this week.”

Each tool is introduced during the council, identifying the potential moment of use/predictable trigger, role-played once, deployed “in the wild” and reviewed during buddy check-ins.

House Rules

It is a safe space. No judgement. Whatever is shared here stays here.
Space and respect is given to one person at a time, we learn how to listen, no unsolicited advice and no cross talk is tolerated.

Our goal is to remove masks, set aside who we think we should be and instead let our heart speak for once.
Structure and techniques to train mind, body and soul are held and lead by the council leader.
This is a place where it feels good to belong, where you can be yourself and get inspired.

“It’s like Fight Club but with kindness and a hug.”

Taste the Experience

Join one of our upcoming sessions to experience the atmosphere & meet other participants.

Body as a Gateway

Sept 25th 7-9PM, Somatic HUB
Special Guest Patrick van het Nederend to give tasting of Russian martial art Systema, and emotional release through bodywork.
Soul and Clay

Oct 2nd 7-9PM, Westerdok 318
Special guest Laurent Muller in his studio to lead workshop on mindful ceramics and the art of being fully present.
Power of Rituals

Oct 23rd 7-9pm, Ijdok 147
Learn how to cultivate courage, presence, and accountability with your own personal rituals.
Heart Warriors

Nov 27th 7-9PM, Ijdok 147
Your heart is your greatest weapon—use it to navigate emotions, transform pain and change lives, both yours and those around you.
Roots of Vitality

Dec 11th 7-9pm, Amsterdam
Learn from a reflexology expert how to work with your meridians to boost your vitality, energy, and inner strength.
Day Sweatlodge

Dec 20th 10-17, close to Utrecht
Step into the heat, release what no longer serves you, and emerge renewed and grounded, in the sacred Lakota tradition.